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היכונו: שבוע האופנה Hof2013

למי ששכחו, מדובר באירוע שמושך אליו מעצבים, בכירים ואנשי מפתח בזירת האופנה הבינלאומית. השנה יתמקד האירוע בחומרים מהם עשויה האופנה

מאת: רוני נאור-חפרי |

למרות שמהדורת 2013 של שבוע האופנה של מוזיאון העיצוב בחולון, Hof , צפויה להתקיים רק בחודש אוקטובר, האירועים המקדימים לשבוע זה כבר החלו. כדי להזכיר למי ששכחו, מדובר באירוע שמושך אליו מעצבים, בכירים ואנשי מפתח בזירת האופנה הבינלאומית.

השנה יתקיים האירוע בין ה-14 ל-19 באוקטובר והנושא המרכזי הוא "החומרים מהם עשויה האופנה". 

אם כן, כמדי שנה יגיעו לארץ המובילים בתחום בזירה הבינלאומית, כדי להשתתף בדיונים, הרצאות וכיתות אמן, בהם ישתתפו אנשי אופנה, טקסטיל וטכנולוגיה מישראל.

במסגרת הנושא בו יעסוק שבוע האופנה השנה, יתמקדו האירועים במהלך השבוע במגמת החזרה אל מלאכות היד ולעשייה העמלנית. במקביל תואר גם מגמת אימוץ הטכנולוגיות, אשר עד לא מזמן היו זרות לעולם האופנה וכעת הופכות נגישות ומאפשרות למעצבי אופנה כלים, המשנים את חוקי המשחק.

כיווני ההתפתחות של תעשיית האופנה העתידית הושפעו מהופעת המלאכה החדשה. מדובר בהכלאה בין חשיבה מסורתית לבין טכנולוגיה. מעצבים מבקשים לשנות את כללי המשחק, לייצר ייחוד חד פעמי ואינדיבידואלי בעולם גלובלי וחסר זהות. כמו כן, נעזרות ביכולת זו גם רשתות האופנה והייצור ההמוני, משום שהן מציעות פתרונות שנשמעים כמעט בדיוניים למרות שהם ממש מעבר לפינה, למשל חומרים קלים, חכמים שיודעים מי לובש אותם ומתקשרים איתו.

במקביל לאלה מושפעים מהופעת המלאכה החדשה גם צרכני האופנה. זאת, בשל העצמאות הצפונה להם בעתיד, כמו למשל היכולת להדפיס לעצמם את הרכישות האינטרנטיות שלהם ובכך לחסוך עלויות ייצור ושילוח.

שבוע האופנה יכלול מגוון פורומים שיעסקו בנושאים אלה ויחשפו לחידושים ולמגמות קיימות ועתידיות.

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